The other day, I was coming back from a prolonged blitz-run to Janesville. The weather was awful as is the usual case for Wisconsin this time of year. But, I decided to trust my steed's ability to plow through such nastiness and truck my way home. Actually, truth be told, the roads were fine once I got on them. I arrived in Evansville, a little sleepy town along my route home. As you leave EV, there are two car dealerships along the highway, one on the left and one on the right, Chevy and Ford split by asphalt!
I noticed how these new vehicles were covered in snow, and then thought how sad it was to see such an inventory sitting there. Of course, who in their right mind would buy these ridiculous little sports cars Chevy is trying to pimp out for the average middle-aged unhappy guy who swills martinis and smokes only when drinking? Yet, as I was passing the Ford dealership something caught my eye that I had never noticed before. The entire inventory of vehicles sitting in the Ford lot, were not only snow covered, but attached to the wipers were about three feet of ribbon anchoring colorful balloons. I slowed down and took notice, and then laughed my ass off. The absurdity of seeing these beautifully made F-150s and Mustangs, and other assorted models covered in about four inches of snow and the attached to some balloons just made for a strange picture. I began to question the reasoning for luring potential customers with such a simplistic device as colorized rubber filled with helium anchored to brand spankin new trucks. I wondered if there was actually a potential buyer might be taken in because perhaps he may want to buy a truck, but rode the fence with such a decision. Perhaps it was not until he noticed as I did, his favorite colored balloon attached to the truck he wanted. Are balloons the most qualified attractant for such potential buyers. I mean, really?
What about incentives, a ridiculously low percentage APR, hell even throw in a TV, and then maybe I would look. But balloons? Really? As if people are that prone to being attracted to grace your place of business because, ooooh you have balloons sitting out front. It gives the impression that this car dealership is throwing a party and we are the suckers who are invited. Quite honestly, the American auto industry is in trouble and has been for quite some time. I think it's a strange, stupid, and perhaps a slap in the face for the hard working people who actually made those vehicles. It's as if seeing such a cartoon-ish and dumbed-down sight as I did, is going to make me feel confident enough to actually purchase what I am supposedly being attracted to! My own conscience says, "That's a marketing strategy that works for four year olds." Course, they cannot even afford to buy a headlight! Hey dealership, show me what kind of deal I can get instead of making me feel stupid enough to turn into your lot and look around without giving much thought as to why...do balloons make one forget all reason and sensibility? Apparently, by the massive inventory this dealership holds, the balloons have failed. Thank GOD! More later...
I noticed how these new vehicles were covered in snow, and then thought how sad it was to see such an inventory sitting there. Of course, who in their right mind would buy these ridiculous little sports cars Chevy is trying to pimp out for the average middle-aged unhappy guy who swills martinis and smokes only when drinking? Yet, as I was passing the Ford dealership something caught my eye that I had never noticed before. The entire inventory of vehicles sitting in the Ford lot, were not only snow covered, but attached to the wipers were about three feet of ribbon anchoring colorful balloons. I slowed down and took notice, and then laughed my ass off. The absurdity of seeing these beautifully made F-150s and Mustangs, and other assorted models covered in about four inches of snow and the attached to some balloons just made for a strange picture. I began to question the reasoning for luring potential customers with such a simplistic device as colorized rubber filled with helium anchored to brand spankin new trucks. I wondered if there was actually a potential buyer might be taken in because perhaps he may want to buy a truck, but rode the fence with such a decision. Perhaps it was not until he noticed as I did, his favorite colored balloon attached to the truck he wanted. Are balloons the most qualified attractant for such potential buyers. I mean, really?
What about incentives, a ridiculously low percentage APR, hell even throw in a TV, and then maybe I would look. But balloons? Really? As if people are that prone to being attracted to grace your place of business because, ooooh you have balloons sitting out front. It gives the impression that this car dealership is throwing a party and we are the suckers who are invited. Quite honestly, the American auto industry is in trouble and has been for quite some time. I think it's a strange, stupid, and perhaps a slap in the face for the hard working people who actually made those vehicles. It's as if seeing such a cartoon-ish and dumbed-down sight as I did, is going to make me feel confident enough to actually purchase what I am supposedly being attracted to! My own conscience says, "That's a marketing strategy that works for four year olds." Course, they cannot even afford to buy a headlight! Hey dealership, show me what kind of deal I can get instead of making me feel stupid enough to turn into your lot and look around without giving much thought as to why...do balloons make one forget all reason and sensibility? Apparently, by the massive inventory this dealership holds, the balloons have failed. Thank GOD! More later...
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